The True Importance of Asking for Feedback from Clients
If you’re going to have a successful business of any kind, evolution isn’t just encouraged, but truly essential for long-term success. As hard as it is, as a Registered Dietitian, it is important to recognize that the pursuit of perfection is a journey, not a direct destination. As we strive for progress, we need to be relentlessly revolutionizing, refining, and redefining our nutrition business and the world of nutrition.
This is the profound truth of growing the reach and legacy of your program or practice! But, how do you know how to adapt and change? The feedback from our dreamy clients, are the key to improvement and success! If you’ve taken the step to hire a dietitian business coach like me, you know there are a number of strategies to build a successful, profitable, and purposeful online nutrition business. However, much of our plan for your evolution in The Rise™ program will come from the honest testimony of those you serve.
I truly believe that the very best way to improve the products or services you offer is to ask clients for their feedback! It was essential for me as I grew my own online private practice. This feedback can give you AMAZING insight into what’s working and what’s not working with your program . . . but I know asking for feedback is HARD. It can make you feel vulnerable, insecure, and even afraid. This is why I am dedicating this ENTIRE post to talking about the importance of receiving regular feedback from your nutrition clients, so you can push past your fears and realize the true potential of your nutrition business!
The True Importance of Asking for Feedback from Clients
When it comes to your nutrition business, you HAVE to be willing to gather customer feedback and implement it. Yes, you heard correctly. Don’t just listen vaguely, TAKE IT IN AND USE IT!
THIS is your power! Being able to embrace and implement client feedback will refine your nutrition business completely and allow you to level-up your nutrition business and set yourself apart from the competition. Feedback is the difference between regular service and EXCEPTIONAL care that truly changes lives.
Asking your clients for feedback will propel your business to new heights. It acts as a compass, guiding you, as an RD, to success after success. There are so many proven benefits for businesses that receive feedback from customers, there’s just no reason not to incorporate asking for feedback into your day-to-day business model.
How do you do that? It’s pretty simple! In fact, the simpler the better. Create a survey for your clients to fill out that’s short and sweet. Just ask them directly (this is better than in a generic email) if they mind giving you some feedback and direct them to the survey. You could even incentivize the survey if you wanted to. It’s definitely worth it!
Most of the time, clients are super happy to provide feedback to help you. If they’re actively receiving your services, of course they want those services to be even better! It is as easy as that to meet customer expectations and grow your nutrition business when you know what they want!
What Is Client Feedback?
Client feedback is information that fuels every business. It collects valuable opinions, perspectives, and experiences shared by your dreamy clients who have engaged with your products and services first-hand. Client feedback is the mirror reflecting the level of satisfaction you give your clients.
It is a dynamic conversation between a business and its customers. There are so many things to love about feedback, and it should never scare you. You should see it as a really valuable way to change your approach and succeed.
The insight you receive when taking feedback illuminates the usefulness of your service, which ones your clients like the most, and any changes that may be helpful. I recommend that you NEVER turn down some good old-fashioned feedback, even if it’s negative. In fact, constructive feedback that fosters change is the most valuable of all.
The best part about client feedback? It’s usually free. One of the biggest contributing factors to your success doesn’t cost you anything!
The Importance of Client Feedback:
Insight into Customer Satisfaction
You always want to keep your customers happy with good customer service, right? After all, no one wants an unhappy customer. Well, with the direct use of client feedback, you can get customer insights delivered right to you to get a sense of how satisfied they are with your services.
Once you understand how happy they are with your service, you can identify any weak areas, fix them, and BAM, happy client who’ve reached their goals! It is all about improving customer experience. Even if the feedback doesn’t directly align with your nutrition or business perspective, it is totally okay! You don’t have to take all the feedback given to you. Even the bad sharpens your business to be the best!
If you’re struggling with attaining feedback, implementing it or dealing with feedback The Rise™️ can help you refine your strategy, get feedback, and make the changes you need to thrive.
Identification of Areas of Improvement
Making your customers feel heard is so important. You do this every day in your sessions, but you can make that relationship even more powerful by improving your services based on their feedback. It’s the classic, “You asked, I listened.” Clients will highlight thing they think you could enhance or modify to improve your products or services, and you show them you heard them by implementing it. (Assuming it’s an idea that aligns with your brand goals.)
Building Customer Loyalty
Building customer loyalty is imperative to a thriving and sustainable online nutrition business. Nutrition isn’t just a “one time thing” . . . it’s for a lifetime! So, you should want your dreamy clients to stay with you for as long as possible, constantly refining and adding to their own goals. When you show your clients you care deeply about them by actively seeking and responding to their feedback, you show them how DEDICATED you are and how much you genuinely care. When your customers see that their opinions matter, it fosters a HUGE sense of loyalty. Not only are they going to stick with you. They’re going to refer dozens of others to you too!
Enhancing Brand Development
If your nutrition business is still in its infancy and you’re note sure of your niche or path, it’s time to get that worked out. Your brand needs vision and clear direction. We can work on that together in the The Foundation™, but client feedback can help you get ideas for the dreamy client you’re meant to service and the future programs, products, and services you should offer. The Inspiration you need to truly make an impactful business could come from the dreamy clients who know you and your practice best. Needless to say, get their feedback to develop your brand!
Resolving Real-Time Issues
You can easily measure customer satisfaction with immediate feedback as it allows businesses to quickly address issues. A good response time to client concerns or problems can prevent any negative encounters or feelings. This proactive approach does a lot for your business. It can turn an unhappy customer into a very happy one, demonstrating your customer support and improving your client experience.
Enhanced Communication
As with everything in life, communication is key. It directly builds trust and transparency between clients and businesses. Collecting customer feedback is important for communicating as it fosters a sense of partnership with those dreamy clients! Just like in your sessions, everything about your nutrition business should be collaborative with those you serve. You all work together to strive for common goals, whether that’s their health goals or your business goals!
Positive Reputation and Brand Image
Your nutrition business having a history of positive client feedback contributes greatly to your brand image. Word-of-mouth recommendations and positive online reviews play a HUGE role in shaping the public perception of your business.
Even more important than the “image” or perception, is that this outward positive perception ACTUALLY matches the experience within the business and this is the case in almost every single nutrition businesses I know. For this reason alone your beautiful reputation SHOULD be known publicly so you can help more people and change more lives.
Positive feedback will enhance your reputation, attract new clients, and make your brand more trustworthy!
Competitive Advantage
Client feedback can reveal plenty of strengths that differentiate your nutrition business from competitors. Knowing what sets your business apart from others can help you focus on the “lack” in other nutrition businesses and deliver service that’s unlike anything else out there. Highlighting your unique strengths in marketing efforts and on social media can help you attract and secure new potential customers!
Absorbing client feedback is essential for business success!
Client feedback is the cornerstone of everything we do as Registered Dietitians and an essential building-block to a nutrition business. It guides you through the paths of satisfaction and leaves plenty of room for you to shape your offerings. By absorbing customer feedback and remembering it, you can make a MASSIVE difference in what you do!
Working with sister dietitians and dreamy clients who bring you joy and fullfillment is EVERYTHING. And client feedback is just one part of the journey. If this resonates with you, we need to connect!
I am SO passionate about what sets your soul on fire as a Registered Dietitian!